The effectiveness of artificial intelligence in verifying the content of television advertisements
DOI:
https://doi.org/10.61710/e38kpj69Keywords:
Deep fake, Artificial Intelligence, Television Advertising, Content Analysis, Digital Marketing, Deepfake, Artificial Intelligence, Television Advertising, Content Verification , Detection TechniquesAbstract
The research aims to analyze the content of television advertisements that used deepfake technology and explore the effectiveness of artificial intelligence techniques in the advertising industry. A sample of seven prominent television advertisements was selected according to specific scientific criteria to understand how this technology is employed in visual narratives, enhance advertising impact, and engage with audiences. The research relied on a content analysis approach, using analytical tools to explore the visual, linguistic, and narrative elements in these advertisements. The results showed that deepfake technology contributes to the creativity and attractiveness of advertisements, but at the same time, it raises challenges related to media ethics and content reliability. The research recommends the development of clear regulatory standards for the use of deepfake in advertising, raising public awareness about this technology, and conducting future studies on its long-term impact on consumer behavior and media culture.
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